MDFF in London ad Ambika P3

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La rassegna di MDFF durante la mostra ADAPT-r, presso Ambika P3, Londra (8-9 Dicembre 2016) © Dakota Photos - Ubitex Ivest. SL

L’8 e il 9 Dicembre 2016 Milano Design Film Festival porta una selezione di pellicole a Londra, all’interno della mostra “ADAPT-r” presso gli spazi di Ambika P3, University of Westminster in 35 Marylebone Road. L’iniziativa segue allo scambio tra MDFF e ADAPT-r, il progetto accademico di ricerca europeo per una nuova metodologia sul Sapere Implicito per le discipline creative, che ha visto il team di ADAPT-r organizzare un workshop durante la quarta edizione del Festival.
La prassi progettuale degli architetti, artisti e designer; le loro fonti di ispirazioni; che cosa stimola la loro immaginazione; dove trovano le loro idee; come riescono a condividerle con gli altri sono i quesiti a monte della ricerca di ADAPT-r, di cui saranno visibili gli esiti e gli inaspettati risultati. Quesiti che hanno ispirato i criteri di selezione degli undici film selezionati da MDFF.

I contenuti delle pellicole sono riconducibili a due macro tematiche: “The soul of the project” e “Design overview around the world”. Il primo blocco, previsto l’8 Dicembre, raccoglie sei cortometraggi diversi per tecnica registica che consentono di leggere l’aspetto più emozionale del progetto. Il secondo blocco, proiettato il 9 Dicembre, presenta aspetti del progettare più legati al “fare” e ai processi, in una panoramica il più possibile allargata a quanto accade nel mondo. Il tutto legato dall’uso del video come veicolo creativo e comunicativo.

In considerazione del luogo e della natura della mostra, e per consentire una fruizione il più libera possibile, sono stati scelti cortometraggi della durata fra i 2’ e i 20’ senza dialoghi, in lingua inglese o sottotitolate in inglese.

Ecco i film in programma:
8 Dicembre 2016 – 18.30/20.00
The soul of the projects
Modernism Walks into a Bar Alone at Night, Ben Sheehan & Will Harvey-Jones, Australia 2015, 5’18”
Dance with Architecture | Jessica Lang & Steven Holl, Spirit of Space, USA 2016, 12’15”
The Learn’d, Victor Vroegindeweij, The Netherlands 2015, 2’35”
Jean Nouvel: Reflections, Matt Tyrnauer, USA 2016, 15’
A marwoolus journey, Jasmine Schroder, Emanuele Marzi, Italy 2015, 6’18”
Think Energy (Paris), Gerardo Marmo, Maria Veltcheva, Italy 2013-2014, 15’

9 Dicembre 2016 – 18.30/20.00
Design overview around the world
Building M+ (Herzog & de Meuron), Stephy Chung, China 2014, 10’49”
The Campana Brothers by Fernando & Humberto, Gabriela Bernd, Brazil 2016, 20’
Yesterday/Tomorrow (14+ Foundation), Jenna Elizabeth, Zambia/USA 2014, 8’13
Pojangmacha, a Korean typologies production, Jan Schabert, Korea 2015, 12’30”
WY-TO Designers & Architects, Michele di Salle-Hullabaloop, France/Singapore 2014, 23’

On 8 and 9 December 2016, Milano Design Film Festival takes a selection of films to London, as part of the exhibition “ADAPT-r” held at Ambika P3, University of Westminster, 35 Marylebone Road. This event follows an exchange between MDFF and ADAPT-r, the European academic research project focused on developing a new methodology of Tacit Knowledge for creative practices. The ADAPT-r team organised a workshop during the fourth edition of the Festival.
The working methods of architects, artists and designers; their sources of inspiration; what stimulates their imagination; where they find their ideas; how they manage to share them with others. These topics are at the root of the research led by ADAPT-r, whose outcomes and unexpected results will be made public. These same themes inspired the selection criteria of the eleven films chosen by MDFF.

The films’ content can be grouped under two macro topics: “The soul of the project” and “Design overview around the world”. The first group of films, on the agenda for 8 December, includes six shorts, with very different directing techniques that allow us to read the most emotional side of design. The second group, shown on 9 December, will present aspects of design that are more connected to “making” and concrete processes, while offering a comprehensive overview of what is happening around the world. The fil rouge will be the use of the audiovisual language as a creative and communicative medium. Keeping in mind the location and the nature of the exhibition, and to make the event as accessible as possible, we chose shorts lasting between 2 and 20 minutes without dialogues, in English or with English subtitles.

Screenings programme:
8 December 2016, 6:30/8 pm
The soul of the projects
Modernism Walks into a Bar Alone at Night, Ben Sheehan & Will Harvey-Jones, Australia 2015, 5’18”
Dance with Architecture | Jessica Lang & Steven Holl, Spirit of Space, USA 2016, 12’15”
The Learn’d, Victor Vroegindeweij, The Netherlands 2015, 2’35”
Jean Nouvel: Reflections, Matt Tyrnauer, USA 2016, 15’
A marwoolus journey, Jasmine Schroder, Emanuele Marzi, Italy 2015, 6’18”
Think Energy (Paris), Gerardo Marmo, Maria Veltcheva, Italy 2013-2014, 15’

9 December 2016 – 6:30/8 pm
Design overview around the world
Building M+ (Herzog & de Meuron), Stephy Chung, China 2014, 10’49”
The Campana Brothers by Fernando & Humberto, Gabriela Bernd, Brazil 2016, 20’
Yesterday/Tomorrow (14+ Foundation), Jenna Elizabeth, Zambia/USA 2014, 8’13
Pojangmacha, a Korean typologies production, Jan Schabert, Korea 2015, 12’30”
WY-TO Designers & Architects, Michele di Salle-Hullabaloop, France/Singapore 2014, 23’

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