B&B Italia: la poesia nella forma. Quando il design incontra l’industria

 

Avventura, sfida, innovazione: Piero Ambrogio Busnelli era così moderno che seppe persino anticipare la costruzione del Beaubourg a casa sua, scegliendo nel 1972, per la nuova sede della B&B Italia, Renzo Piano, allora giovane architetto poco noto. Negli anni 60 Busnelli sperimenta le tecnologie più avanzate e nuovi materiali, come il poliuretano, in una Brianza dove ancora domina l’artigianato. In 50 anni B&B Italia vincerà 4 compassi d’oro, creerà alcune delle più note icone dell’Italian design, e sarà protagonista di una appassionante storia imprenditoriale, qui raccontata dai protagonisti: Renzo Piano, Giorgio Busnelli, Deyan Sudjic, Mario Bellini, Gaetano Pesce, Antonio Citterio, Patricia Urquiola, Pierluigi Cerri, Massimiliano Busnelli, Vincent Van Duysen, Jay Osgerby, Doshi Levien, Jeffrey Bernett.

 

Adventure, challenge innovation: Piero Ambrogio Busnelli was so modern that he could so much as anticipate the construction of the Beaubourg in his own home, choosing for the design of the new B&B Italia location in 1972 Renzo Piano, at the time a young, little known architect. During the 60’s Busnelli experimented with the most advanced technologies and new materials, such as poliurethane, in Italy’s Brianza, an area where at the time craftsmanship was the rule. During 50 years, B&B Italia won four Compasso D’oro, created some of the most known icons of Italian design, and was the protagonist of a thrilling entrepreneurial history, here told by its main characters: Renzo Piano, Giorgio Busnelli, Deyan Sudjic, Mario Bellini, Gaetano Pesce, Antonio Citterio, Patricia Urquiola, Pierluigi Cerri, Massimiliano Busnelli, Vincent Van Duysen, Jay Osgerby, Doshi Levien, Jeffrey Bernett.

Film profile

Director: Beatrice Corti
Script: Didi Gnocchi
Director of photography: Mateusz Stolecki
Country: Italy
Year: 2015
Duration: 47’
Scheduled for MDFF 2015
Film Partner: B&B
See Trailer

 

 

 

 

 

 

 

 

 

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